Course duration
- 2 days
Course Benefits
- Learn the fundamentals of web metrics and web analytics.
- Learn what web analytics can do for your business.
- Learn common web analytics methodologies suitable for different types of websites.
- Learn how Google Analytics works.
- Learn the key features and capabilities of Google Analytics.
- Learn to set up Google Analytics accounts and profiles.
- Learn access management techniques for your Google Analytics accounts and profiles.
- Lean how to generate reports in Google Analytics (visitor reports, traffic sources reports, content reports, goals report).
- Learn to analyze default reports in Google Analytics to interpret web metrics data.
- Learn to create and apply filters in Google Analytics.
- Learn best practices for setting filters in Google Analytics.
- Learn to create goals and funnels in Google Analytics.
- Learn to interpret reports for analyzing goals and funnels in Google Analytics.
- Learn to work with custom reports and advanced segments.
Course Outline
- Overview and Background of Web Analytics
- Fundamentals of Web Analytics
- Web Analytics Methodology
- Definitions and Significance of Important Parameters
- Tips for Building KPIs
- Important KPIs for Common Types of Websites
- Exercise: Identifying Common KPIs
- Exercise: Google Analytics Case Study
- Fundamentals of Web Analytics
- Introduction to Google Analytics
- Basics of Google Analytics
- What is Google Analytics?
- How Google Analytics Works
- Cookies and Google Analytics
- User Privacy and Google Analytics
- Exercise: Quiz
- Getting Started with Google Analytics
- Accessing Google Analytics
- Navigating in Google Analytics
- Creating New Accounts under Google Analytics
- Google Analytics Code Snippets
- Introduction to Google Analytics Tracking Code (GATC)
- Access Management
- Things you Need to Know
- Granting Access to Users
- Exercise: Access Management
- Best Practice Tips for Access Management
- Basics of Google Analytics
- Reports in Google Analytics
- Metrics and Dimensions in Google Analytics
- Overview of Report Structure
- Understanding the Report Layout
- Exporting Your Data from Google Analytics
- Exporting Google Analytics Reports
- Scheduling Reports in Google Analytics
- Digging Into Reports
- Playing with Active Date Range
- Exercise: Applications of the Date Range Function
- Comparing Two Metrics
- Exercise: Identifying Co-relation between Two Metrics
- Secondary Dimensions
- Visualization Controls
- Audience Reports Demystified
- Introduction
- Audience Overview Report
- Exercise: Application of the Audience Overview Report
- Location Report
- Exercise: Application of the Location Report
- Exploring the New vs. Returning Report
- Exercise: Application of New vs. Returning Report
- Exploring the Frequency & Recency Report
- Exercise: Application of the Frequency & Recency Report
- Exploring the Technology Reports
- Exercise: Application of Browsers & OS Report
- Exploring the Mobile Reports
- Exercise: Application of Mobile Reports
- Acquisition Reports Demystified
- Introduction to the Acquisition Reports
- Exploring the Channels Report
- Exercise: Application of the Channels Report
- Exploring the Social Reports
- Behavior Reports
- Exploring the Pages Report with Advanced Inline Filters
- Exercise: Identifying Poor Performing Pages
- Exploring the Landing Pages Report
- Exploring the Exit Pages Report
- Exercise: Identifying Top Exit Pages
- Dashboards
- Customizing the Dashboard
- Exercise: Developing a Customized Dashboard
- Metrics and Dimensions in Google Analytics
- Custom Reporting
- Introduction to Custom Reporting
- Why to Use Custom Reporting
- When to Use Custom Reporting
- Basics of Custom Reporting
- Valid Pairs of Dimensions and Metrics
- Understanding Dimensions Categories
- Understanding Metrics Categories
- Valid Combinations
- Designing Your Custom Report
- Building Your Custom Report
- Exercise: Develop Custom Reports for the Given Scenario
- Introduction to Custom Reporting
- Advanced Segmentation
- Introduction to Advanced Segmentation
- Why to Use Advanced Segmentation
- Difference between Advanced Segments and Filters
- Leveraging Default Advanced Segments
- Exercise: Application of Advanced Segmentation Using Default
- Segments
- Customizing Advanced Segments
- Exercise: Application of Advanced Segmentation Using Custom
- Segments
- Managing Advanced Segments
- Regular Expressions Overview
- Start and End
- Number of Occurrences
- Application of RegEx in Google Analytics Advanced Segmentation
- Introduction to Advanced Segmentation
- Understanding Filters in Google Analytics
- Introduction to Filters
- Why and When to Use Filters in Google Analytics
- Understanding How Filters Act on Your Data
- View Filters
- Overview of Different Types of Filters
- Understanding Best Practices for Setting Filters
- Exercise: Application of Predefined Filters
- Introduction to Custom Filters in Google Analytics
- Exercise: Selecting Appropriate Filters
- Introduction to Filters
- Goals in Google Analytics
- Introduction to Goals
- What Is a Goal in Google Analytics?
- When and Why to Use Goals
- Goal Types
- Configuring Goals
- Configuring a Destination Goal
- Goal URL Match Type
- Goal Value for Non Ecommerce Websites
- Configuring Duration
- Exercise: Time on Site Goal Implementation Exercise
- Configuring a Pages/Screen Goal
- Exercise: Pages/Screen Implementation Exercise
- Analyzing Goals Using Standard Reports
- Overview Report
- Goal URLs Report
- Reverse Goal Path Report
- Funnel Visualization Report
- Goal Flow Report
- Smart Goals Report
- Exercise: Group Activity
- Introduction to Goals
- Funnels in Google Analytics
- Introduction to Funnels
- What Is a Funnel in Google Analytics?
- Why to Use Funnels
- Building a Funnel in Google Analytics
- Funnel Visualization Report
- Exercise: Exercise for Interpreting the Funnel
- Introduction to Funnels
- Integrating Google Ads with Google Analytics
- Tracking Online Marketing Campaigns through Google Analytics
Class Materials
Each student will receive a comprehensive set of materials, including course notes and all the class examples.
Instructor-led courses are offered via a live Web connection, at client sites throughout Europe, and at our Geneva Training Center.