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  • Web Development Training

    InterSource offers live instructor-led courses on all important web design technologies, including Ajax, CSS, Dreamweaver, Expression, Google, HTML, JavaScript, and Web Accessibility.

    These live classes are offered both on client sites, at our Geneva training center, and via a Web interface.

  • About Web Development

    Web design is the skill of creating presentations of content (usually hypertext or hypermedia) that is delivered to an end-user through the World Wide Web, by way of a Web browser or other Web-enabled software like Internet television clients, microblogging clients and RSS readers.

    The intent of web design is to create a web site-a collection of electronic files that reside on a web server/servers and present content and interactive features/interfaces to the end user in form of Web pages once requested. Such elements as text, bit-mapped images (GIFs, JPEGs) and forms can be placed on the page using HTML/XHTML/XML tags. Displaying more complex media (vector graphics, animations, videos, sounds) requires plug-ins such as Adobe Flash, QuickTime, Java run-time environment, etc. Plug-ins are also embedded into web page by using HTML/XHTML tags.


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  • Course Details Web Development

    Classes are offered at client sites, at our Geneva training center, and via a live web conference. For detailed course outlines and scheduled classes, please see below.

    To book training, navigate to the course you need, then:

    • For scheduled online classes, register from the choices indicated.
    • If you need an alternative date, time or location, or if you want a live classroom course, click on “request an offer for this course,” to complete the form.

Advanced Google Analytics

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Course duration

  • 1 day

Course Benefits

  • Learn to set up intelligence alerts.
  • Learn to work with Google Tag Manager.
  • Learn the difference between advanced segments and filters.
  • Learn the difference between virtual page views and event tracking.
  • Learn to generate virtual pageviews.
  • Learn to set up event tracking.
  • Learn about custom variables.
  • Learn to work with Event Listeners.
  • Learn the best practices for using custom variables.
  • Learn about Ecommerce tracking.

Course Outline

  1. Google Tag Manager
    1. Introduction to Google Tag Manager
      1. Why Use Google Tag Manager?
    2. Creating a Tag Manager Account
    3. Creating a Container and Container Snippet
    4. Setting up a Tag Manager Container
    5. Tags, Triggers, and Variables
    6. Using Tags
    7. Previewing and Publishing the Container
    8. Adding a Google Analytics Tag
  2. ECommerce Tracking And Reporting
    1. Enabling Ecommerce Tracking
      1. Step 1: Enable Ecommerce Reporting
      2. Step 2: Tag Pages
    2. Implementing Ecommerce Methods
      1. The _addTransaction() Method
      2. The _addItem() Method
      3. The ecommerce:send() Method
    3. Ecommerce Overview Report
    4. Shopping Behavior Report
    5. Checkout Behavior Report
    6. Product Performance Report
    7. Sales Performance Report
    8. Product List Performance Report
    9. Multi-Channel Funnels
    10. Assisted Conversions Report
    11. Top Conversion Paths Report
    12. Time Lag Report
    13. Path Length Report
  3. Social Media Analytics
    1. Introducion to Social Interactions
    2. Setting up Social Interactions
    3. Social Interaction Setup
    4. Social Media Reporting
  4. Virtual Pageviews
    1. Introduction to Virtual Pageview
      1. Why to Use Virtual Pageviews
    2. Virtual Pageviews and Dynamic URLs
    3. Virtual Pageviews for Tracking File Downloads
    4. Application of Virtual Pageviews in Goals and Funnels
  5. Event Tracking
    1. Introduction to Event Tracking
      1. Why Use Event Tracking?
    2. Understanding the Event Tracking Setup
      1. The _send Method
      2. Event Tracking Architecture (Category, Action, Label, Value)
    3. Implementing Event Tracking
    4. Event Tracking Reports
      1. Overview Report
      2. Top Events Report
      3. Pages Report
      4. Events Flow Report
    5. Event Tracking Reports
  6. Custom Dimensions and Metrics
    1. Introduction to Custom Dimensions and Metrics
      1. Why and When to Use Custom Dimensions and Metrics
      2. Examples of Custom Dimensions and Metrics
    2. Architecture of Custom Dimensions and Metrics
      1. The tracker Method
      2. Custom Dimension Values
      3. Custom Metrics Values
    3. Implementing Custom Dimensions and Metrics
    4. Example Scenario from Google

Class Materials

Each student will receive a comprehensive set of materials, including course notes and all the class examples.

Since its founding in 1995, InterSource has been providing high quality and highly customized training solutions to clients worldwide. With over 500 course titles constantly updated and numerous course customization and creation possibilities, we have the capability to meet your I.T. training needs.
Instructor-led courses are offered via a live Web connection, at client sites throughout Europe, and at our Geneva Training Center.
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