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  • Web Development Training

    InterSource offers live instructor-led courses on all important web design technologies, including Ajax, CSS, Dreamweaver, Expression, Google, HTML, JavaScript, and Web Accessibility.

    These live classes are offered both on client sites, at our Geneva training center, and via a Web interface.

  • About Web Development

    Web design is the skill of creating presentations of content (usually hypertext or hypermedia) that is delivered to an end-user through the World Wide Web, by way of a Web browser or other Web-enabled software like Internet television clients, microblogging clients and RSS readers.

    The intent of web design is to create a web site-a collection of electronic files that reside on a web server/servers and present content and interactive features/interfaces to the end user in form of Web pages once requested. Such elements as text, bit-mapped images (GIFs, JPEGs) and forms can be placed on the page using HTML/XHTML/XML tags. Displaying more complex media (vector graphics, animations, videos, sounds) requires plug-ins such as Adobe Flash, QuickTime, Java run-time environment, etc. Plug-ins are also embedded into web page by using HTML/XHTML tags.


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  • Course Details Web Development

    Classes are offered at client sites, at our Geneva training center, and via a live web conference. For detailed course outlines and scheduled classes, please see below.

    To book training, navigate to the course you need, then:

    • For scheduled online classes, register from the choices indicated.
    • If you need an alternative date, time or location, or if you want a live classroom course, click on “request an offer for this course,” to complete the form.

Introduction to Google Ads

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Course duration

  • 1 day

Course Benefits

  • Learn fundamentals of search engine marketing.
  • Learn step-by-step process for running online marketing campaigns in Google Ads.
  • Learn the key features and capabilities of Google Ads.
  • Learn to navigate through Google Ads user interface.
  • Learn how to set up accounts, Ad campaigns, and Ad groups in Google Ads.
  • Learn key strategies and tools to build targeted keyword lists.
  • Learn how to write Ads within Google Ads.
  • Learn how to track Ad performance within Google Ads.
  • Learn how to integrate Google Analytics with your Google Ads account.
  • Learn how to leverage Google Analytics features for optimizing your marketing initiative.

Course Outline

  1. Overview of Search Engine Marketing
    1. Understanding Search Engine Marketing (SEM)
      1. Snapshot of SEM Industry
      2. Advantages of SEM over Other Marketing Methods
    2. Introduction to SEM Terminologies
      1. Definitions and Significance of Important Parameters
    3. Organic vs Paid Traffic
    4. Marketing Plan 101
      1. Differentiate Your Services
      2. 4Ps of Marketing
      3. Target and Segment Your Audiences
      4. Understand your Customers Pain Points
  2. Introduction to Google Ads
    1. Getting Started with Google Ads
      1. Step 1: Signing up for Google Ads
      2. Step 2: Set Time Zone and Currency
      3. Step 3: Verify your account
      4. Step 4: Activating Your Account
    2. Navigating through Google Ads
      1. User Interface Elements
      2. Home Tab
      3. Campaigns Tab
      4. Opportunities Tab
      5. Reporting Tab
      6. Billing Tab
      7. My Account Tab
    3. Understanding Google Ads Account Structure
      1. Ads Account
      2. Campaign Level
      3. AdGroups Level
    4. Access Management
  3. Working with Keywords
    1. Building Keyword Strategy
    2. Keyword Discovery and Keyword Research
      1. Keyword Discovery
      2. Keyword Research
    3. Leveraging the Google Keywords Tool
    4. Demo for the Google Keyword Tool
    5. Focusing and Targeting Keywords
      1. Broad Match
      2. Phrase Match
      3. Exact Match
      4. Setting up Negative Keywords
  4. Writing Ads in Google Ads
    1. Writing Effective Ads in Google Ads
    2. Review of Google's Guidelines
    3. Understanding Google's Text-Ad Structure
  5. Creating and Managing Your Ad Campaigns
    1. Creating Ad Campaigns
    2. Creating AdGroups
    3. Managing Campaign Settings
      1. How to edit, pause, delete, or resume a campaign?
  6. Ads Reporting and Account Performance
    1. Reports
    2. Generating Reports in Google Ads
    3. Step 1: Select Campaign
    4. Step 2: Settings
    5. Step 3: Choosing Report Details
    6. Step 4: Activating Your Report
    7. Step 5: Template, Scheduling, and Email
  7. Integrating Google Analytics with Google Ads
    1. Tracking Online Marketing Campaigns through Google Analytics
    2. Introduction to Ads Reports in Google Analytics
      1. Overview of Report Structure
      2. Ads Campaigns Report
    3. Filtering Ads Related Data in Google Analytics
      1. Introduction to Custom Filters in Google Analytics

Class Materials

Each student will receive a comprehensive set of materials, including course notes and all the class examples.

Follow-on Courses
Since its founding in 1995, InterSource has been providing high quality and highly customized training solutions to clients worldwide. With over 500 course titles constantly updated and numerous course customization and creation possibilities, we have the capability to meet your I.T. training needs.
Instructor-led courses are offered via a live Web connection, at client sites throughout Europe, and at our Geneva Training Center.
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