Course duration
- 1 day
Course Benefits
- Learn how to optimize your keywords list.
- Learn how to leverage dynamic keyword insertion in Google Ads.
- Learn how to optimize your Ad campaigns by using geo-targeting.
- Learn how to advertise on Google's Content Network.
- Learn how to optimize your Ads using advanced settings in Google Ads.
- Learn how to set up conversion tracking in Google Ads.
- Learn how to integrate and leverage Google Analytics with Google Ads.
Course Outline
- Advertising on Google's Display Network
- Understanding Google's Display Network
- How Does Advertising on the Display Network Work?
- A Few Things You Should Know About the Display Ads
- How to Leverage Content Network in Google Ads
- Automatic Placement
- Targeted Placement
- Introduction to Google+ Local
- Overview of Location-based Ad Services
- How to Leverage Google+ Local
- Obtaining Insights from Google+ Local Dashboard
- Optimizing Your Keywords Strategy for Ads
- Keywords Optimization Strategy
- Long-Tail vs Short-Tail Keywords
- Using Broad Match Modifiers
- Application Broad Match Identifier in Google Ads
- Keywords Diagnosis in Ads
- Optimizing Your Keywords Research
- Leveraging the Google Keyword Planner Tool
- Demo for the Google Keyword Planner
- Learning from Organic Keywords
- Introduction
- Implementing Dynamic Keyword Insertion
- How Dynamic Keyword Insertion Works
- Managing Case Sensitivity for Dynamically Inserted Keywords
- Application Dynamic Keyword Insertion in Google Ads
- Optimizing Ads Campaigns
- Geographic Targeting in Google Ads
- What Is Geographic Targeting?
- How Google Offers Geo Targeting
- Implementing Geographic Targeting in Ads
- Application of Geo Targeting
- Inserting Your Address into Your Ad Copy
- Leveraging Ads Campaign Experiments
- Introduction to Experiments and Its Advantages
- Step 1: Setting Up an Experiment
- Step 2: Defining Parameters
- Step 3: Viewing and Changing Experiment Parameters
- Step 4: Starting and Stopping Your Experiments
- Step 5: Interpreting Experiment Data
- Application of Experiments
- Optimizing Ads
- Using Image Ads in Ads
- Getting Started
- Controlling Your Ad Delivery in Google Ads
- Ad Scheduling and Ad Delivery
- Application of Ad Scheduling
- Controlling Who Sees Your Ad
- IP Exclusion Tool
- Application IP Exclusion Tool
- Viewing Your Change History
- Ads and YouTube
- Showing Your Ads on YouTube
- Linking Your Ads on YouTube
- Ad Preview and Diagnosis Tool
- Leveraging the Ad Sitelinks in Ads Ads
- Conversion Tracking in Google Ads
- Why to Track Conversions and How Conversion Tracking Works
- Implementing Conversion Tracking in Google Ads
- Setting up a New Conversion in Ads
- Validating Conversion in Ads
- Enabling the Conversions Report in Ads
- Leveraging the Ads Report in Google Analytics
- Tracking Online Marketing Campaigns through Google Analytics
- Overview of Ads Metrics
- Application of Ads Metrics
- Measuring Campaign Performance in Google Analytics
- Day Parts Report
- Application of the Day Parts Report in Google Analytics
- Destination URLs Report
- Keyword Positions Report
- Application of the Keyword Positions Report in Google Analytics
Class Materials
Each student will receive a comprehensive set of materials, including course notes and all the class examples.
Experience in the following is required for this Google Ads class:
- Basic Google Ads experience
Courses that can help you meet these prerequisites:
Instructor-led courses are offered via a live Web connection, at client sites throughout Europe, and at our Geneva Training Center.